INTRODUCTION:

The world has gone into major changes since the digital revolution started and especially through the year 2020 where the Covid-19 pandemic disaster has forced social distancing and isolation on almost all the societies in the world.

Meanwhile, the whole world currently is recognizing and acknowledging the value of e-marketing and reaching consumers all over the world. Registering the domain name of your product and/or service is essential even if you do not plan to use it currently or not planning to start e-marketing your product right now. And let us explain why!

A domain name is registered once and can’t be registered again. That means if I decided to register at www.BMW.com for example, I can’t; because it is already registered. So, if you decided to select a tradename, and had your tradename registered as a domain name you will be able to prevent any other competitor from using the same tradename and thus prevent selling counterfeits of your product online.

Choosing the correct domain name is also essential. The search engines have algorithms that sort different websites to introduce the most useful results to users on the first page. It is thus important that you follow these SEO rules, so that search engines introduce your website to the consumers whenever they are looking for the products or services you are selling on your website.

So, let us merely count the value-added to your business when you register the right domain name:

It adds credibility to your business.
It allows you to reach out to your customers instead of waiting for them to reach out to you.
It sets the expectations of the consumers and sets your market position.
Makes it easy for your clients to find you.
Choosing the correct domain name and investing in marketing through the internet allows you to reach your clients easily and set their expectations of the value you are adding through the product or services you are providing. It gives you credibility and tells your customers that you are having their satisfaction in mind.

But what if someone has already registered my domain name in bad faith and is trying to sell counterfeit products using my brand name?

Let me first tell you that you will not be one of a kind. Almost all famous companies have encountered someone who has registered their tradename and cybersquatting them to buy it.

Negotiating over the website that carries your name and buying it from the owner. However, this is not the only solution, you can also go to the court under the law of unfair competition or to the WIPO domain names dispute center where you could obtain the website ownership without having to buy it from the cybersquatting party.

Currently, all the famous companies register the domain names related to their trademark so that they could prevent others from using them. This is in addition to registering the domain names they use to sell their products or services all over the world.

Youssef Hafez & Co. can be your honest partner in your journey to establishing your e-marketing position.

REQUIREMENTS:

1. A power of attorney duly legalized from the Egyptian consulate.
2. A copy of the Commercial Register or any Commercial reference of the client.
3. Domain Name Application, containing all the data of the client and the desired Domain Name.
4. A copy of the Registration Certificate filed through the Egyptian trademark Office or WIPO designating Egypt.
5. Signed and stamped Domain Name Request Letter from the client directed to the Egyptian Domain Names office stating that the client is authorizing TMP to register his domain name.

The required documents that a client needs to submit to the Egyptian Domain Names Office in order to register .com .eg are the following and should be the Original documents:

1. A power of attorney duly legalized from the Egyptian consulate.
2. A signed and stamped Domain Name Request Letter from the client directed to the Egyptian Domain Names office stating that the client is authorizing TMP to register his domain name.
3. Domain Name Application, containing all the data of the client and the desired Domain Name.
4. A copy of the Commercial Register or any Commercial reference of the client.
5. In case there is a domain name that doesn’t match your company name, you need to provide any official document proving or indicating the relation between the client and the desired domain name, such as a Certificate of Registration of a Trademark, Copyright, Patent, or another Domain Name.

• • A power of attorney duly Legalized from the Egyptian Consulate.
  • Signed and stamped Request letter.
  • Domain Name Application, containing all the data of the client and the desired Domain Name.