Today, the digital age is offering us a wide availability to use of a mind-boggling amount of digital tools that enable businesses to smoothly expand their customer base globally. Social media platforms have become a powerful tool and an essential part of the marketing plan for any business to extend its reach all over the world.

But before your brand embarks on social media marketing, you should know how to protect your business online and stop competitors from creating fake social media accounts that mimic the look, name and design of your trademarks. In this article we are going to share with you some tips for trademark protection on social media.

Why trademarks are important to your business?

• With a trademark protection, you will have a long-term plan and the right tools to handle any possible future infringement.
• Trademarks help building brand loyalty with your customers.
• Trademarks allow you to avoid consumer confusion by protecting your unique trademarked entity from use by competitors.
• It can convey intellectual and emotional attributes and messages about your company, products and services. And therefore, attract more customers and influence their purchasing decisions.

What can be trademarked?

• Business, service, product names
• Website domain names
• Slogans
• Logos
• Hashtags
• Sounds

Now that you have clear insights about what you can trademark and how important it is to protect your trademarks, it’s time to enforcing trademarks on social media.

 However, the value of social media is growing and it is undoubtedly becoming the most important communication channel, it’s an open and public platform, so it’s common for trademarks to be used without the owner’s permission. Thus, there are some important steps you have to do.

Monitor your brand on social media platforms:

You have to stay up to date with social media activity and keep an eye out for any potential infringers on social media.

Reporting violations:

If you notice offending content that infringes your trademark on social media, you can stop this improper commercial activity by asking the social media platform to take it down.

Engage an experienced trademark lawyer:

He can help you navigate the many nuances of brand protection in the online world, ensure that your rights are preserved and take serious action against trademark infringement.

Online social media has great advantages for your business that can connect your brand to thousands of people, but you should know how to put it to perfect use. Take control of your trademark by following the tips above and focus on having a positive presence on social media sites.